Industries, Inc. is one of the fastest
growing providers of Hewlett-Packard UNIX, Linux and NT servers,
storage, support and solutions.
company seeks a strategic partner they can trust to keep their operations
up and running. By highlighting dramatic case histories, CSUs
new ad campaign proves that the relationship many prominent US companies
have with CSU goes beyond trust. CSUs clients are fans. Its
a higher level of trust, and a unique positioning for CSU. The ad
campaign carries the selling line: At CSU, we dont have
clients, we have fans.
war stories (case histories) were first featured in
a trade ad for HP World. They were a prominent part of the huge
trade show booth designed by John Malinowski for the HP World show
in Atlanta last year. The concept was easily translated into radio
commercials that ran in major markets, including New York. And,
the very same war stories are the centerpiece of CSUs web
Weissman, CSUs VP of Sales & marketing, attributes the new
image to the success of their recent new business efforts. Theres
no doubt that we are more effectively communicating exactly what
makes us better than other companies who sell and service HP Unix
servers, said Weissman. After 3 impressive account wins, I can say
that we are enjoying the fruits of our labor.
is headquartered in Long island, New York, with offices around the